Mobile Genie | Cookie Policy

1. Introduction
1.1 This Cookie Policy explains how Bramden Limited (“we”, “us”, “our”) uses cookies and similar technologies on our landing page. It should be read together with our Privacy Policy.
1.2 Cookies are small text files placed on your device. We also use similar technologies such as local storage and pixels. These technologies help the site work, measure performance and attribute paid advertising.
1.3 We only set non-essential cookies with your consent. You can manage your choices at any time here: Manage Cookies.

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2. Data
2.1 Bramden Limited is the controller for cookie-related data collected on this site. We engage service providers, including Plan Communications Limited, strictly as processors acting on our instructions.
2.2 Queries about this Cookie Policy can be sent to googleppc@bramden.com.

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3. Lawful Basis
3.1 Essential cookies are necessary for the site to function and do not require consent.
3.2 Analytics cookies help us understand how visitors use the site and improve performance; these are set only with your consent.
3.3 Marketing cookies support advertising and conversion measurement; these are set only with your consent.

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4. Cookies
4.1 The table below describes the cookies and similar technologies used, their purpose, expiry, category and owner.

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Name	Type	Purpose	Expiry	Category	Owner
`_ga`, `_ga_*`	Cookie	Analytics via Google Analytics 4	2 years	Analytics	Google
`_gac_*`	Cookie	Google Ads conversion tracking	90 days	Marketing	Google
`pulse_anon`	Cookie + LocalStorage	Anonymous visitor tracking	1 year	Analytics	Bramden Limited
`pulse_sess`	Cookie	Session tracking for site visits	~1 day	Analytics	Bramden Limited
`pulse_sess_at`	Cookie	Session expiry management	~1 day	Analytics	Bramden Limited
`pulse_seen`	Cookie	Indicates if anonymous event was already sent	1 year	Analytics	Bramden Limited

4.2 Cookie names that include “*” represent a family of cookies where the suffix varies. Function and expiry are materially the same within each family.

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5. Consent Management
5.1 On your first visit we request your choices through a consent banner. You can withdraw consent or change preferences at any time here: Manage Cookies.
5.2 If you decline Analytics or Marketing categories, the associated cookies and technologies will not be set or will be disabled.

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6. Third-Party Cookies and Transfers
6.1 Some cookies are set by third parties (for example, Google) to provide analytics and advertising services. These providers may process limited data in locations outside the UK or Isle of Man. Appropriate safeguards are used for such transfers as described in our Privacy Policy.
6.2 We do not control third-party cookie settings. Where applicable, you may also manage settings in your browser or, for Google services, in your Google account.

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7. Retention
7.1 Cookies persist for the periods shown in the table in clause 4. Deleting or resetting cookies may remove your preferences, including any opt-outs, and may require you to set them again.

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8. Browser and Device Controls
8.1 Most browsers allow you to refuse or delete cookies and similar technologies. Doing so may affect site functionality. Instructions vary by browser and device.
8.2 If you use multiple browsers or devices, you must manage preferences separately on each.

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9. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technologies, law or our services. The version date will appear at the top of the page, and material changes will be highlighted appropriately.

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10. Contact
10.1 Questions about cookies or this policy should be sent to googleppc@bramden.com.

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